Corporate Strategy for Pacific Logistic
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Pacific Logistic is the newly-formed logistics spin-off of the Sollers automotive group which produces and distributes the Ford, Mazda, Ssangyong, Toyota and UAZ brands across the 6 plants in the Russian territory. Besides typical automotive logistics services for those plants, Pacific Logistic operates a container terminal in Vladivostok. In order to grow its business by expanding its service portfolio and to attain new 3rd party clients in the automotive sector, Pacific Logistic contracted TransCare to develop its corporate strategy.
Scope of the project
Development of the business strategy for the logistics spin-off of a Russian automotive corporate group.
Achievements
TransCare firstly identified the different types of supply chains within the automotive industry. Using this supply chain segmentation, TransCare proceeded to analyze the Russian automotive logistics market and the company’s position in it. This provided a clear picture of areas of potential growth for the company. The future range of services was then defined together with a respective expansion and marketing strategy. The result was a market-oriented, growth strategy to become a leading LSP in the Russian automotive market.
Our services
- Segmentation of supply chain activities in the automotive logistics branch.
- Investigation of Sollers Group and Pacific Logistic’s current activities and infrastructure.
- Analysis of the Russian automotive market and evaluation of market position per segment.
- Short-term recommendations to improve current business.
- Definition of service portfolio and geographical coverage.
- Development of the expansion strategy (cooperations, JV, acquisitions) incl. partner recommendations with setup of initial meetings.
- Development of branding and communication strategy.
- Recommendations for organizational structure and management recommendations.
